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A Definition of Keywords for Joe Average

Keywords are the words and phrases that surfers use to find what they are looking for online. This could be a specific web sit like "Facebook" or it could be an item like "Canon Powershot Camera."  The fact is that most surfers would rather navigate the Internet using the search feature of their browser than trying to remember a specific location to type into the address bar.

Many people looking for answers to a particular problem use keywords or keyword phrases to get answers. For example: "How to lose 5 pounds in 2 weeks" is a complete sentence that is often searched on the internet. This can also be referred to as a log tailed keyword.

Surfers can be real creative in their choice of search terms or keywords, in fact you would be surprised at what is typed into the search engines! 

One of the biggest jobs you have as an affiliate marketer is finding out what surfers are using as keyword(s) to find a solution to a problem or looking for a product. Not every keyword(s) is created equal. Some are searched more than others each month. Some convert to sales better than others. Your goal is to find a happy medium between traffic and conversion.

Your brain is the best keyword tool in your arsenal, and guess what? Its is not only free but, unlike your computer, you have it with you all the time - well most of the time! Thinking of how you would search the Internet for a particular product or solution can not only be fun but can give you great in site into what the actions of your target audience would be.

Affiliate marketers use various keyword tools to do keyword research and analysis. This is the most important part of any advertising campaign. Your brain is a good starting point but you will also need data such as the number of daily or monthly searches for a keyword(s), the number of pages returned in the search results to give you an idea of the competition you will be up against and additional information.

The above Free Keyword Scout will accomplish all this for you in one application. So why am I giving it to you for free? Simple, because I can. Proper keyword research is just one of the many techniques I have learned at Wealthy Affiliate University. You could learn with me how to build your own money making web site, write motivating articles, proper campaign management, how to use pay per click advertising effectively and many more skills and techniques to Make Money Online!